Objective

adventureintoflavours.com started out as a simple blog about wine. With the help of some courses, Valérie managed to set up her website. As she kept adding functionality, like audio tracks, a newsletter and a sales page, the design got more cluttered and the site did not function as she had liked.

Together, we restructured the site with regard to her business goals. Valérie wanted to grow an audience for her blog through Search Engine Optimization as well as Facebook. We optimized the site for lead generation and to market her product, a Chilean wine travel guide. I help her set up a Facebook ad strategy.

Lastly, I trained her to update the site by herself, add new audio tracks and blog posts, as well as change text and images.

Valérie’s Opinion

When people came to my website, it wasn’t clear what I was doing

I just wanted to get started. But then I realized that I needed someone like Kai if I wanted to go to the next level. It was good to get advice from someone who knew better than me. All the thinking of how to be more impactful with my message and to structure my home page better. I value that a lot.

I could see how my website changed

It’s not on the same level anymore. Before it was just a blog and now it’s a professional website. What I like is that Kai does the tech part but also goes deeper. For example his tip to read the “Brain Audit”. It was a very good recommendation.

Kai helped me structure my own work better

To start at the beginning and structure my work. I appreciated that. Because I know I am a little bit chaotic sometimes. He is listening and interested in what I do. That’s why I chose to work with him. I’m happy with the job Kai did for me. And the advice part was very important, too.

I want to know how to manage my own website

If you ask someone to do everything for you, they get busy with something else once they finished your job. And when you need to make a change and don’t know how to do it, you have to wait for that person to do it for you. I didn’t want that. I wanted independence and to be able to do it myself, for example to change some pictures or text. Now I can do these little things on my own.

Kai is someone I can trust, that’s important as well

I can rely on him. He is not only doing the job but goes further. I appreciate that when he starts something, he does it. He involves himself. Kai is not waiting too long to get the work done. There is not many people like that. I already recommended him to my business mastermind group.

Valérie Nourissat, Wine Consultant
Montreal, QC, Canada